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Jimmy LaFratta's avatar

An extremely helpful article that should be required reading for anyone working on the staff.

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Trent Lythgoe's avatar

Great article on an important topic! In his excellent book The Sense of Style, Steven Pinker discusses the psychological problems these habits create. "When a reader is forced to work through one stale idiom after another, she stops converting the language into mental images and slips back into just mouthing the words."

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