Engagement behavior is the thing that sticks out the most to me. I am not educated in Marketing and Behavioral Economics, but when I receive feedback on something I wrote, it makes me feel like I succeeded at something and that my message was heard. When that feedback is negative, as there is always something negative, I might feel a certain way about it, but still important to remember that the message was consumed. Beyond looking at a chart or graph to measure engagement, adding a call to action and seeing the fruition of that request might be the most rewarding, even if difficult to measure.
Engagement is certainly a measure superior to just impressions. Feedback or sharing (depending on the platform and method) are the two highest forms of engagement as they take time for the user to do.
Engagement behavior is the thing that sticks out the most to me. I am not educated in Marketing and Behavioral Economics, but when I receive feedback on something I wrote, it makes me feel like I succeeded at something and that my message was heard. When that feedback is negative, as there is always something negative, I might feel a certain way about it, but still important to remember that the message was consumed. Beyond looking at a chart or graph to measure engagement, adding a call to action and seeing the fruition of that request might be the most rewarding, even if difficult to measure.
Engagement is certainly a measure superior to just impressions. Feedback or sharing (depending on the platform and method) are the two highest forms of engagement as they take time for the user to do.